We live in a world,where it takes us longer to pick a series on Netflix than it does to watch it, where we scroll endlessly through clothes without finding the right ones and where buying a yoghurt in the supermarket feels like a life decision.

In order not to get lost in this messy world of infinite options, we have to focus on our values hold on to the things that do us good and let go of those that don’t.

Following these simple rules we created a haircare without frills. We said bye bye to silicones, parabenes and sulfates. Meet the first clean haircare with lasting professional results.

Some Simple Rules – Let’s heal your hair from within.

MOISTURE SERIES

Moisture boosting formula for dry, colored, or natural curly hair. High cleansing and moisture function quickly penetrates & deeply moisturizes hair without stripping natural oils. Color enhancing formula with Murumuru Butter and Argina Spinousa extract favorite shades to reveal multi-dimensional shine.

PROTEIN SERIES

Deep protein nourishing formula with Hydrolyzed Wheat Protein, Aloe Barbadensis Flower Juice, and Cannabis Sativa Seed Oil (CBD) reconstructs damaged and stressed hair. Enriches the hair structure with valuable protein molecules.

VOLUME SERIES

Deep volume boosting formula with Achillea Millefolium Extract, Citric Acid, and Cannabis Sativa seed oil (CBD) reinforce thin, powerless & lifeless hair. Provides gentle cleansing without leaving hair rough or dry.

DAILY SERIES

Everyday caring formula with natural Wheat Protein, Juice of Aloe leafs, and Cannabis Sativa
seed oil (CBD) formulated for all hair types. Enriches the hair structure with valuable protein molecules, shine and suppleness.

SILVER SERIES

Gentle formula with natural Chamomile Extracts and Violet Pigments to rectify orange and yellow tones to brighten up blond highlights and grey hair while revitalizing the hair from within. For cold shades and illuminating appearances.

Wondering what’s different? Some simple rules.

No PEGs & Parabens

No Sulfates & Mineral Oils

100% Vegan & Cruelty Free

No Microplastics

Packaging from 100% renewable sourcing

COLLECTION